The Power of Story Telling

Storytelling is a powerful tool for successful marketing because it engages people emotionally, makes them feel connected to a brand, and increases brand loyalty. Through storytelling, you can create a unique identity and differentiate your garden center from your competitors. It allows you to communicate your values, mission, and vision in a compelling and memorable way.

A well-told story can capture the audience’s attention, hold their interest, and generate excitement and curiosity. It can help your business create a strong emotional connection with customers, which can lead to increased brand recognition and trust. Storytelling can also help brands communicate complex ideas and information in an easily understandable way.

At Sunrise Marketing we help garden centers tell their story in a variety of ways – whether it is with seasonal postcard mailers, websites, bucks, or through our mobile app platform, we can help you craft a more personal marketing message.

Here are a few helpful tips on getting your story out there –

Use photos that feature staff, customers, your store or even a pet mascot! Studies have shown that using real people in advertisements can increase brand awareness by up to 12%, and can also increase purchase intent by up to 36%

Develop your own customer mailing list. According to a study by the Data & Marketing Association found that 73% of consumers prefer mail for receiving brand updates, and 60% of consumers have made a purchase because of direct mail they received.

Frequency – A study by the DMA found that sending out a second mailing to a list of prospects can increase response rates by 20%. And sending out a third mailing can increase response rates by 27%.

We asked a couple of our friends to share their experience and advice. Check out –

Robert Hendrickson – garden center consultant extraordinaire.

Gail Vanik – one of the most successful direct mailers in all of our years of working with garden centers.