Direct Mail Works
Over the years we have created literally tens of millions of postcards. We know how well they work, but more importantly, we know why. It is the simple combination of the classic ‘who’, ‘what’ and ‘when’. The who is your customer or prospect; the what is the offer and finally the when is the timing your promotion. We can get help you build a great customer list, or source a mailing list for you. Our graphic design department will help you come up with a signature look for your business. Our experience has shown that a strong call to action – either a percentage off, dollar amount, or the classic FREE – is important to motivate that shopper to buy.
With our years of experience we can help you find success with direct mail postcards. We have an even greater selection of sizes, styles and shapes to suit any project or budget. We encourage you to spend some time looking through our design styles, images, and customer samples.
make it a success!
WHEN: The right time
It is always based on what your customers are in the market for. You can’t give away marigolds in December, but they’ll fly out the door in may. Fish when the fish are biting… but remember to use the right bait!
WHAT: The Right Copy
All your headlines, subheads and bullets should:
- Be USEFUL to the reader
- Contain a meaningful CALL TO ACTION
- Convey the idea that the main benefit is somehow UNIQUE and VALUABLE
- Do all of the above in an ULTRA-SPECIFIC way relative to YOUR BRAND.
WHO: The Right List
It is the most important part of the big three. It is the who in your what, when and who. There is no better list than a customer list, but Sunrise Marketing can help you find your best prospects through data mining using your existing list or help select the best EDDM routes in your market.
The Right Offer
This will make or break your promotion. Remember, the job of the mailer is to get them to the store. People will always be responsive to FREE, Dollars OFF, and of course a Percentage OFF DISCOUNT.
Planning Will Save You Money!
To save money on postage we always recommend First Class for time sensitive events, but Standard Mail is more than half of the cost of First Class. Remember Flash Cards always go out First Class!
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