I don’t have to tell you that smartphones are ubiquitous and app usage has become an essential part of our daily routines. Successful garden centers are aware of this trend and are increasingly investing in mobile applications to enhance their visibility and reach a wider audience. One effective way of boosting visibility is by having their app tiles on users’ smart phone faceplates. If these statistics don’t convince you, just take a peek at your own smartphone. Wouldn’t your company brand and logo look good there?
- Improved Brand Awareness: One of the main advantages of having app tiles on the smart phone faceplate is that it increases brand visibility. According to a study by Google, smartphone users interact with their device over 150 times a day. By having your app tile on the faceplate, you can ensure that your brand is in front of your audience more frequently. This increased visibility can lead to better brand recall and top-of-mind awareness.
- Increased App Usage: Companies that have their app tiles on users’ smart phone faceplates often see an increase in app usage. A report by ComScore found that people spend 87% of their time on smartphones in apps. Having your app readily available on the faceplate encourages users to use it more often, leading to increased engagement and higher retention rates.
- Competitive Advantage: Having an app tile on the smart phone faceplate can also provide a competitive advantage. According to a study by Statista, there were over 3.5 million apps available on Google Play Store as of 2021. With such a vast array of options, having your app tile on the faceplate can set your app apart and give you a competitive edge.
Right now most of your customers are going through Facebook, Instagram or Pinterest to access your brand. You are subject to their algorithms in determining what gets through to your customers. It’s time to take control and connect directly with your customers and prospects. It’s time to put your business front and center and connect with your best customers. In conclusion, having app tiles on users’ smart phone faceplates provides companies with numerous benefits, including improved brand awareness, increased app usage, better user experience, and a competitive advantage. As the mobile app industry continues to grow, it’s essential for companies to find innovative ways to make their apps stand out, and having their app tile on the faceplate can be a game-changer.
Want to see what your company app would look like? Check out our newly reimagined mobile app platform and schedule a demo today!