LAtest NEws
Have You Trained Your Customers to Wait for the Sale?
Breaking the Fall Discount Cycle and Recovering Margin Last week, we looked at the impact[Read more...]
Aug
Are Fall Markdowns Costing Garden Centers More Than Margin?
Every fall, a familiar pattern appears at independent garden centers. Summer winds down. Plant traffic[Read more...]
Aug
Rethinking the Fall Selling Season
Protecting Margin, Plant Value and the Independent Garden Center Brand Market Research Paper — Independent[Read more...]
Aug
The Chatbot Showed Up First
A customer walks up to the counter, phone in hand, showing your staff a shade[Read more...]
Aug
Why I Spent 35 Years Building to This
I want to tell you something I don’t say often enough: I didn’t build the[Read more...]
Jun
You Are Not in the Plant Business
And the garden centers that understand that are the ones still standing. Paul Maddox has[Read more...]
May
June Is Here. So Is Your Best Campaign Opportunity of the Month.
How to turn National Pollinator Month into an integrated marketing campaign that educates customers, drives[Read more...]
May
What to Say — and Who You’re Saying It To
A Messaging Framework for Garden Centers That Want to Stop Shouting Into the Void[Read more...]
May