The Six Season Selling Strategy is an adaptation of classic retail models that are the basis of success of top-end retailers like Pottery Barn, Crate & Barrell and Williams-Sonoma. The idea is to work around the natural buying cycles of consumers: holidays and feature events (i.e. Mother’s Day, Father’s Day, Memorial Day, 4th of July, Halloween, Christmas, etc.). By dividing the annual marketing plan into smaller segments, the Six Season Strategy allows progressive retailers to focus on promotions and eveents that will motivate shoppers to buy more and buy more often.
Over the years, we have noticed a few marketplace certainties. Most prominent is that retailers who market aggressively have realized significant growth in their businesses. Sounds simple, yet most retailers never get out of the starting gate. They never prepare a marketing plan. The biggest problem: They don’t know where to start.
At Sunrise Marketing, we have always designed our core products (mailers, bonus bucks, signs, websites and customer loyalty) to work together. Our campaigns will allow you to plan, execute, and profit from your promotions, while keeping your staff focused and enthusiastic. Breaking your six seasons into six week selling cycles allows time for setup, implementation, and knockdown. Modeling your displays after successful retailers will help you define and keep key display areas fresh and productive. The concept of designating key display areas, or site paths, is an idea that is scalable, meaning it can be expanded or contracted, depending upon the size of your garden center (or department) or on the time of year.
We’ve noticed that they keys to success are simple: Sell from your strength, keep color on the table, and advertise – whether is social, digital, print or display – advertise! Our bundled solutions (POP, Mailers, Web, E-Mail, Social and Mobile) can provide you with a turnkey promotional campaign that is affordable, effective, and easy to implement.