Tools That Convert

Tools That Convert: Turning Storytelling into Sales at the Garden Center

It’s one thing to tell a great story. It’s another to make it easy for customers to act on it. That’s where the right marketing tools come in. At Sunrise Marketing, we don’t just develop seasonal campaigns, we deliver the assets that bring them to life. Whether its a promotion like Plant a Pollinator, Yard to Table, or Super Summer, success depends on giving customers and staff the tools to move from inspiration to action.

The Right Tools for the Job

Every campaign we launch comes with a coordinated toolkit designed to reduce friction and increase conversion both in-store and online. These tools include:

– App-Based Promotions: Offer app-only deals, BOGOs, and featured products with promo codes that customers redeem with a tap.

– Push Notifications: Reach customers outside of business hours with reminders, flash deals, or featured plants tied to the campaign.

– Bench cards and Signage: Visually connect campaign themes to the retail space. These signs are color-coded, branded, and ready to place.

– Stickers: A simple but powerful tool great for kids, loyalty bonuses, or directing attention to a featured pollinator plants.

– Takeaway Cards: Handouts with QR codes or app promotions to keep the conversation going after the visit.

Each piece reinforces the story and provides a clear, frictionless next step for the customer.

Closing the Loop: Digital + Physical Integration

We know that over 50% of app users engage with content outside of store hours. Thats why each campaign is designed to operate across all touchpoints:

– In-store signage matches app promotions, so there’s no disconnect between physical and digital.

– QR codes bridge the gap scan to download the app, redeem a deal, or learn more about featured plants.

– Staff picks and visuals make it easy for employees to communicate the campaign in seconds.

This blended approach gives your promotions more mileage, more visibility, and more chances to convert.

Empowering Staff, Not Adding Work

Retail staff are the heartbeat of every garden center, but they’re also stretched thin. Thats why our campaign tools are built to support them, not burden them.

– Pre-designed signage eliminates guesswork.

– Stickers are grab-and-go tools for attracting young families.

– The app takes care of tracking, redemption, and analytics.

The result? A more polished, professional presentation without creating more work.

Measuring Success

As our campaigns grow, so does the data. With app metrics, redemption tracking, and customer engagement reports, you’ll be able to see what’s working, when and who’s responding. While we’re still building benchmarks for these new campaigns, the structure is already in place to support deeper insight and smarter marketing decisions.

Takeaway: Tools Bring the Story to Life

A compelling campaign starts with a story, but it succeeds with support. By combining consistent branding, friction-free actions, and digital integration, we help garden centers turn ideas into income one tap, sign, and sticker at a time.

Stay tuned for Part Three: People Sell What They Love: The Power of Staff Picks & Personal Connection.