Step 3: Your Marketing Message: Grow Campaign + App Platform

Connecting the Dots for Double-Digit Growth
Building on the zero-click shopping trend in Step 1, where in-app shopping was introduced to create seamless purchasing experiences, and the customer retention strategy in Step 2, the Grow Campaign completes the roadmap by positioning your garden center as a core part of your customers’ lifestyle. This strategy combines powerful storytelling with app-driven technology to nurture and grow customer relationships, inspiring repeat visits, off-hours engagement, and long-term loyalty.

Why
Today’s customers aspire to a lifestyle rooted in health, nature, and community. The Grow Campaign, alongside the Sunrise Marketing app platform, aligns with these values by sharing stories that celebrate plants, sustainability, and meaningful connections.

As Seth Godin puts it, “People do not buy goods and services. They buy relations, stories, and magic.”

This strategy shows how your garden center supports their journey toward a fulfilling, nature-connected lifestyle.

How
The Grow Campaign engages customers with a blend of marketing tools—store signage, social media, blog articles, push notifications, and newsletter templates—to keep your message front and center. Seasonal promotions are key, driving app downloads and engagement through exclusive, timely offers that resonate with customer interests. Built-in sharing features within the app help customers spread the word, boosting awareness and drawing new users through word of mouth. Together, these efforts inspire more store visits, deepen community connections, and ensure your garden center remains a trusted hub of expertise and inspiration.

What
The Grow Campaign and app platform create a powerful Unique Selling Proposition (USP) that sets your garden center apart.

Storytelling-based marketing drives engagement: studies show that 55% of customers are more likely to buy from brands with a strong story, and 73% are more likely to recommend them.

Through personalized app content and exclusive offers, customers experience your garden center as a supportive community, reinforcing your brand’s role in their gardening journey.

Takeaway
With the Grow Campaign’s aspirational storytelling and the app platform’s versatile tools, your garden center builds authentic, lasting connections with customers. This approach keeps you top of mind, fosters repeat visits, and positions your center as a trusted source for both gardening expertise and a healthier, more connected lifestyle. Together, the Grow Campaign and app platform give retailers a clear roadmap to success, unlocking double-digit growth by meeting customers where they are—both online and in-store.

Do the Math

Use our customer growth calculator to see how the Sunrise Marketing App Platform can help you realize double digit growth.