Step 2: Incorporating Easy-to-Use Technology Tools

Building on the zero-click shopping trend highlighted in Step 1, where in-app shopping was added to the Sunrise Marketing app platform to make purchasing seamless and immediate, Step 2 focuses on maximizing this new capability. While zero-click shopping opens a powerful avenue for convenient transactions, true growth requires a strategy to not only attract purchases but to retain and expand relationships with your existing customers. By leveraging customer retention and fostering loyalty, garden centers can transform occasional buyers into regular customers, turning every interaction—whether in-store or off-hours—into a foundation for long-term growth.

Challenge
Garden centers today have a unique opportunity to grow by connecting with customers in ways that extend beyond traditional visits. With customers increasingly seeking tailored experiences and easy, on-demand access, the Sunrise Marketing app platform provides a data-driven solution for fostering loyalty and growth. By utilizing real-time insights, garden centers can easily increase customer loyalty, encourage more frequent visits, and boost sales—all without expanding their staff or physical footprint.

Solution
The app’s integrated tools make it simple to manage personalized promotions, loyalty rewards, and seasonal tips that reach customers directly on their devices. Here’s how a well-implemented engagement strategy can yield significant results:

• If your garden center has 25,000 annual transactions at an average sale of $65, your total annual sales amount to $1.625 million.
• By capturing 15% of unique customers as app users, you could expect approximately 3,000 app users.
• Encouraging each app user to make one additional visit per year at that same average sale amount could generate an extra $195,000 in revenue—a growth rate of 12% over your original sales.
• With over 50% of app users engaging outside store hours, in-app shopping taps into the zero-click trend by enabling seamless purchases anytime, anywhere. If 10% of app users make a single off-hours purchase of $65, this would add an additional $19,500 in revenue. This trend allows garden centers to capture otherwise missed sales, adding another potential growth factor of over 1%.

Together, these strategies illustrate how app engagement can drive sustainable, double-digit growth, maximizing both in-store and off-hours purchases.

Why It Works
Studies show that loyalty programs can drive up to 50% more repeat purchases (McKinsey), while personalized interactions increase customer satisfaction and retention by as much as 20% (HubSpot).

With Sunrise Marketing’s app, garden centers can engage customers at the right moments, building trust and increasing loyalty. By reaching customers with relevant messages, garden centers position themselves as both convenient and customer-focused.The Sunrise Marketing app platform enables garden centers to realize significant growth by deepening customer relationships through convenient, targeted interactions. Whether it’s inspiring customers to visit more often or engaging them in off-hours purchases, the app empowers garden centers to expand their reach and impact year-round, setting themselves apart from general retail while fostering strong, lasting loyalty.

The Next Step – Crafting Your Marketing Message >

Do the Math

Use our customer growth calculator to see how the Sunrise Marketing App Platform can help you realize double digit growth.