Step 1: Build Always-On Access with the Sunrise Marketing App Platform

In the fast-evolving world of digital convenience, where the “zero-click” trend is redefining customer expectations, garden centers have a unique opportunity to strengthen their connection with customers by becoming an “always-on” resource. This blog series explores the powerful ways that technology, specifically the Sunrise Marketing App Platform, can help independent garden centers meet the demands of today’s mobile-first consumer. With this tool, garden centers can provide 24/7 access to products, seasonal advice, and in-app shopping options, ensuring they’re always top-of-mind for their customers—even after hours. In the next post, we’ll delve into how the app platform simplifies and enhances this “always-on” accessibility, making it easy for customers to find what they need right from their phone, wherever and whenever they’re inspired to garden.

The Challenge: Today’s consumers expect instant access to information and shopping options, anytime and anywhere. As the “zero-click” trend grows, customers are increasingly finding answers directly in search results without clicking through to websites. This shift challenges garden centers to remain visible and engaging beyond store hours, ensuring they’re top-of-mind whenever a customer has a gardening question, a plant need, or wants to explore seasonal promotions.

The Solution: With the Sunrise Marketing App Platform, garden centers can offer “always-on” access, allowing customers to explore products, shop, and receive expert gardening tips anytime. By creating a digital space just a tap away, the app provides customers with the information and resources they want instantly, right from their phone. For the busy gardener or the spontaneous shopper, this accessibility simplifies finding information and purchasing, without requiring a traditional website visit. Through the app, garden centers can share timely notifications, offer personalized content, and remind customers of key gardening tasks—all while bypassing the need for search engines.

Hard Data: Our research shows that over 50% of app activity occurs outside of normal business hours, highlighting the demand for convenient, anytime access. This insight drove us to develop in-app shopping capabilities, allowing garden centers to capitalize on the zero-click shopping trend and cater to today’s on-demand consumer.  Another study by McKinsey found that businesses offering digital accessibility saw a 30% increase in customer engagement, with after-hours purchases contributing to over 20% of total revenue in digitally integrated retailers.

The National Retail Federation (NRF) reports that 40% of customers are likely to make purchases outside business hours when mobile shopping is available, underscoring the demand for on-demand shopping.

The Sunrise Marketing App Platform isn’t just a tool—it’s a commitment to helping garden centers stay connected with customers, answering their needs on-demand. By providing direct access and expert support, our app makes gardening simpler, easier, and more accessible, keeping garden centers top-of-mind and offering the convenience today’s consumers expect. This “always-on” approach transforms customer relationships and ensures garden centers are more than just a destination—they’re a trusted resource, 24/7.

The Next Step – Building Customer Loyatly >

Do the Math

Use our customer growth calculator to see how the Sunrise Marketing App Platform can help you realize double digit growth.