Plant a Pollinator: A Simple, Powerful Summer Promotion for June

June is National Pollinator Month, and it presents the perfect opportunity for garden centers to connect purpose with promotion. With a growing public interest in protecting bees, butterflies, and hummingbirds, the Plant a Pollinator campaign is a natural fit for summer marketing. As part of our larger Grow Campaign, this program integrates seamlessly with the Sunrise Marketing app platform, leveraging its promotional capabilities to drive engagement and sales.

Why Pollinators Matter (and Why Customers Care)

Pollinator-friendly plants offer more than just beauty. They support biodiversity, benefit vegetable and fruit gardens, and reflect a broader environmental awareness that today’s consumers increasingly value. Garden centers that highlight pollinator plants tap into a meaningful story that resonates with shoppers of all ages.

By tying this message to National Pollinator Month, you’re not just selling plants—you’re giving customers a chance to make a difference.

A Ready-Made Campaign for Real-Time Retail

We know June is a whirlwind. That’s why Plant a Pollinator was built for fast, frictionless execution and maximum flexibility:

• One Featured Table: Choose 5–10 top-performing pollinator-friendly plants
• Promotional Signs: Posters, banners, bench cards – all with a clear call to action
• In-App Promotion: A simple “10% Off Pollinator Picks” or “Buy 3, Get 1 Free” offer
• Push Notifications: Pre-written scripts to engage your app users during the month
• Takeaway Cards: Handouts with QR codes to drive app downloads or share more info
• Stickers: Part of our new Kid’s Club promotion, these collectible stickers and collector’s cards are designed to encourage young gardeners. They’re colorful, fun, and educational—helping families engage with pollinator-friendly plants in a playful way.
• Social Media + Email Content: Ready-to-use graphics and copy to keep the message consistent across channels

This isn’t a huge program—it’s a smart one. It’s designed to run with the team you already have.

App Optional, Impact Guaranteed

Retailers using the Sunrise Marketing app platform can activate push notifications, create app-only promos, and track redemptions with ease. But even those not yet on the app can still run the Plant a Pollinator campaign using the included print materials, signage, email templates, and social media content.

Think of this as a bridge between everyday operations and a more tech-savvy, data-driven future.

Make It Personal: Staff Picks + Pollinator Week

Build in a little fun and personality with a Pollinator Staff Pick of the Week. Ask a team member to choose their favorite bee or butterfly-friendly plant. Feature it on the table, post it on social, and snap a photo for your app or newsletter. These touches turn promotions into personal recommendations—something no big-box store can replicate.

Takeaway: Purpose + Simplicity = Sales

The Plant a Pollinator campaign works because it’s focused, relevant, and easy to execute. It tells a story customers care about and gives them a clear way to participate. Whether you’re a full Grow Campaign member using the app or a retailer looking to keep it simple with printed signs and digital outreach, this is a chance to make a big impact without overwhelming your staff.

Let us know if you’d like your Pollinator Kit sent digitally or as a printable download. We’ll help you get it set up in less than 15 minutes—so you can spend more time growing plants, customers, and your brand.