blog
Furry Friends in the Garden: Showcasing Pets for Unique Garden Center Storytelling
In the heart of every thriving garden center lies a unique story, often featuring an unsung hero: a beloved pet. At Sunrise Marketing, we’ve observed a delightful trend where garden centers are turning their furry friends into mascots, weaving them into the tapestry of their brand stories. This approach not only endears customers but also offers a fresh avenue for unique marketing strategies.
Why Pets in Marketing?
There’s a simple truth in marketing: emotions drive decisions. And what tugs at the heartstrings more than the innocent charm of pets? They represent comfort, joy, and an unspoken bond with nature – all elements central to the ethos of a garden center. By featuring pets, garden centers can create a warm, welcoming image that resonates deeply with customers. In addition, there exists an overlap where gardening enthusiasts also have beloved pets that add life and love to their garden projects.
The Sunrise Marketing Approach
Understanding this, Sunrise Marketing specializes in creating customized marketing tools that bring these furry mascots to the forefront. Imagine a set of Bonus Bucks adorned with the image of a playful pup amidst colorful blooms, or postcards capturing a cat lounging lazily in a sunlit greenhouse. These aren’t just promotional materials; they’re storytelling pieces that invite customers into a unique world where nature and companionship thrive.
Case Studies and Success
An example of this would be “Blue Bucks” which highlight the beloved mascot for Dothan Nurseries, Dothan, AL. After ‘Blue’ passed J D Boone, owner of Dothan Nurseries, highlighted the next generation with LaLa which is featured now in signs and messaging.
Another example is the ‘Grey Kitty’ at Tagawa Gardens, Centennial, CO
“Our Grey Kitty® tradition began with the adoption of a handsome Russian Blue mix found in downtown Denver near the home of one of our staff. This kitty quickly won our hearts with his happy antics and friendly ways, delighting our guests and their children.
Grey Kitty® soon began appearing in our advertising, becoming a special symbol and registered trademark. Grey Kitty® now appears on many products that are exclusive to Tagawa Gardens, including our “purr-furred” container gardens, hanging baskets, geraniums, poinsettias, roses, and other premium plants.“
Crafting Your Pet-Centric Campaign
Sunrise Marketing helps garden centers craft these pet-centric campaigns. Whether it’s through creating eye-catching signage, personalized gift cards, or engaging social media content, we focus on highlighting the special bond between your pet and your business. We specialize in one-of-a-kind marketing materials such as signs, bucks, gift cards, apps and more.
Ethical Marketing
While embarking on this journey, we prioritize the well-being and comfort of the pets. Ethical marketing is at the core of our approach, ensuring that the pets are happy, safe, and enjoying their moment in the spotlight.
Join the Trend
Incorporating pets into your garden center’s marketing isn’t just a trend; it’s a testament to the authentic connections that define your business. It’s about celebrating the joy that these furry friends bring into our lives and gardens. At Sunrise Marketing, we’re excited to help you tell that story, crafting unique, heartwarming marketing materials that speak volumes of your love for nature and companionship.
