Identifying the right influencers is the first crucial step in building a successful influencer program for your garden center. These individuals are your brand ambassadors, who can sway their followers’ perceptions and increase your brand’s visibility. In this post, we’ll explore effective strategies to pinpoint these key individuals among your customer base.
Step 1: Engage with Social Media Interactions Start by examining your garden center’s social media platforms, particularly Facebook. Look for customers who frequently comment on your posts or share your content. These active users are already invested in your brand and could be potential influencers.
- Action Tip: Create a list of users who regularly interact with your posts. Note the frequency and type of engagement (comments, shares, likes).
Step 2: Cross-Reference with Your App Users Next, cross-reference this list with your rewards program app. Check if these engaged social media users are also active on your app. Are they regular visitors? Do they participate in app-exclusive promotions?
- Action Tip: Use promo codes like ‘THANKYOUFB’ to encourage non-app users from your Facebook page to download and use your app, increasing their engagement with your brand.
Step 3: Analyze In-Store Engagement Additionally, look at in-store engagement. Identify app users who frequently check in at your store or use in-store promotions. These are your power users who can influence others by sharing their positive experiences.
- Action Tip: Keep track of check-in frequencies and promotion usage to identify the most active users.
Step 4: Combine Data to Identify Potential Influencers Combine the data from social media, your app, and in-store activities to identify the top candidates for your influencer program. These individuals are not just frequent shoppers but are also actively engaging with your brand across multiple platforms.
- Action Tip: Develop a scoring system to rank customers based on their engagement levels across different platforms.
Identifying the right influencers involves a careful analysis of various touchpoints. By engaging with and tracking customer interactions online and in-store, you can build a strong foundation for your influencer program.
Ready to take your influencer program to the next level? Stay tuned for our next post where we’ll discuss how to engage and recruit these identified influencers effectively. Subscribe now to not miss out!
Next up in the series – Engaging & Recruiting Influencers
Are you ready to elevate your garden center with a cutting-edge rewards and influencer program? At Sunrise Marketing, our customer loyalty app platform is designed to streamline and enhance these initiatives, providing you with the tools necessary for success. Whether you’re looking for full-service management or prefer a more hands-on approach, we have a range of options to suit your needs. Contact us today to discover how we can help you build a vibrant community around your brand and drive lasting engagement.
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