tell your story

Business Profile

Our goal is to customize your website, app, email and social media content to best represent your business. Please take a few minutes to complete this survey. We only need it once, but you can update it at any time.

We want to make sure our blog posts are as personalized, effective, and engaging as possible for your business. To do that, we need your input! Please take a few minutes to complete our Content Preferences Survey. You only need to do this once, but you can update it any time by submitting a new survey to ensure we reflect your garden center’s current needs and offerings.

The more details you share—such as specific products or brands you carry—the better our team can craft tailored content that resonates with your customers and improves your search results. We use advanced tools to help our staff create posts that best represent your brand and drive more traffic to your website.

We will continue to provide monthly content suggestions tailored to your business, but will adjust our schedule and topics based on your preferences. And if there’s anything you feel we may have missed or would like us to include, please let us know!

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Company Name *

What name should be used in content (e.g., Your Garden Center)?

Address *

Address Line 1

Address Line 2

City

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Zip Code

Main Contact *

Phone

Email *

Main Business Focus:Garden CenterFloristLandscapingFlorist

What is the main area of the business you wish to promote?

Target Audience: What is your primary customer base? *

• Beginner Gardeners
• Intermediate Gardeners
• Advanced/Expert Gardeners
• Landscapers/Professionals
• Families
• Sustainable/Eco-Conscious Gardeners

Rank your top 2 audience types.

Brand Voice & Personality: How would you best describe your garden center’s personality or brand voice? (Select up to 2) *

• Friendly & Approachable: Welcoming and helpful to gardeners of all experience levels, with a focus on making everyone feel comfortable.
• Trusted Experts & Guides: Known for deep horticultural knowledge and offering reliable, expert advice to ensure gardening success.
• Community-Focused & Family-Oriented: Creating a local gathering place for families and gardening enthusiasts, with a focus on building relationships and traditions.
• Innovative & Trend-Driven: Staying ahead of gardening trends, offering the latest in plant varieties, design ideas, and sustainable gardening practices.
• Inspiring & Creative: Helping customers think outside the box with creative garden designs, container ideas, and unique plant pairings.
• Eco-Conscious & Sustainable: Focused on environmentally friendly practices, organic gardening, and promoting native plants and pollinators.

How do you want customers to feel when they interact with your brand? (Choose up to 2)

• Inspired to start or expand their garden
• Confident in their plant choices and care
• Welcomed as part of a community
• Educated with expert knowledge
• Excited about new trends and ideas
• Other [Short Text Input]

What are the top 3 topics you want to highlight in blog posts? (Select up to 3)

What makes your garden center unique? (Choose up to 2) *

• Family-owned business
• Organic and sustainable gardening
• Specializing in rare and hard-to-find plants
• Focus on community events and workshops
• Wide selection of seasonal products (holiday décor, outdoor furniture)
• Other [Short Text Input]

Is there anything specific about your brand, products, or services that you would like us to emphasize in content? (Optional)

Key Product Lines to Highlight: Which product lines do you want us to focus on in your content? *

• Annuals
• Perennials
• Native plants
• Trees & Shrubs
• Water Gardens
• Organic products
• Houseplants
• Other (list any branded products)

Which product lines would you like to emphasize? Please rank your top 3.

Growing Zone: What USDA growing zone(s) does your garden center primarily serve? *Zone 3aZone 3bZone 4aZone 4bZone 5aZone 5bZone 6aZone 6bZone 7aZone 7bZone 8aZone 8bZone 9aZone 9b

Please select the appropriate zone for your market area.

Other Specific Brands or Product Lines:

This might be branded plants (PW, Endless Summer, Knock Out Roses, etc) or products (Fertilome, Espoma, Bonide, Scotts, Soil lines, etc.)

Current Promotions or Campaigns: Are there any specific promotions or campaigns you want featured in blog posts? (Select all that apply)

• Grow campaign
• Loyalty program
• App-only promotions
• Seasonal sales or promotions (e.g., Fall Planting Sale)
• Other (add below)

Details on Promotions or Events:

Preferred Post Structure: How would you like your blog posts to be structured? *

• Short and concise - Quick Tips (300-500 words)
• In-depth guides (600-800 words)
• How-to lists and tips
• Storytelling and narratives
• Step-by-step guides with visuals

Call to Action Preferences: What is your preferred call to action in blog posts? *

• Visit our garden center
• Sign up for loyalty programs
• Download our app for exclusive deals

Other Call to Actions:

Content Delivery Preferences: How often would you like blog posts? *

• Weekly
• Bi-weekly
• Monthly

Are there specific times of year where you’d prefer more frequent content? *

• Spring (March - May)
• Summer (June - August)
• Fall (September - November)
• Winter (December - February)

Please prioritize by choosing the top two.

Tools and Services: Are there specific services you’d like highlighted in posts?

• App platform and mobile deals
• E-commerce/online ordering
• In-store events and workshops
• Garden design
• Delivery service

App Retailers: Consider adding a promo code.

For example: welcome24

App Retailers: What is the reward?

For example: Save $5 OFF your purchase of $25 or more.

Other Services:

Local Angle:

• Yes, highlight our local area
• No, keep it general

Local Details:

Please leave as many details about your local area including key towns, counties, neighborhoods, etc.

SEO & Local Emphasis: Keywords/Phrases to Target:

(e.g., "Container gardening in Georgetown, MA")

you Brand up

File Upload

Drag & Drop Files, Choose Files to Upload You can upload up to 10 files.

Please use this to upload any speicifc logos, photos, videos, PDFs, Word documents, etc.

Comments, Questions or Suggestions:

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