Take advantage of American Express Small Business Saturday® Promotion.
The American Express media blitz for “Small Business Saturday” has begun. It has traditionally been run on the Saturday following ‘black friday’. If you watch the TV spots you’ll see a very emotional appeal for consumers to save Main Street. It asks people to show loyalty to the small business owners in their community. It is a good campaign. I don’t know how many retailers take advantage of it, but it is an opportunity to piggy back on a multi-million dollar advertising campaign. If you haven’t we would encourage you to do so. To help the cause we have created a “Shop Small®” direct mailer. It is an Every Door Direct Mailer (EDDM) so the postage is as low as 16¢.
Increase the impact when you add a photo to your mailer.
We are also including the opportunity for retailers to customize their mailer with a photo of themselves, staff or your building. We strongly encourage you to use this feature. Nothing is more important than your customers (or prospects) to tie the message to you or your staff as an integral part of the community. Turnarounds are fast with this program and you can alter elements such as coupons and select images.