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Article Archive - Today's Garden Center

As a regular contributor to Meister Publication's Today's Garden Center I have accumulated dozens of articles focused on marketing and merchandising issues for independently owned garden centers, and the suppliers who support them. Following is a listing, by date, of articles dating back to the first issue of TGC.

2008 June - The six words you never want to hear in retail - "I didn't know you did that!"...Complete article >

2008 May - Why don't garden centers realize that guys garden too? When we say you have to get your hands around your customers, we mean all customers...Complete article >

2008 March - Content is still King! What you say is as important as what you do - in marketing, it might be even more so...Complete article >

2008 February - How to sell more stuff! How to maximize the relationship between you and your vendors. Complete article >

2008 January - It's not easy being green! Exploring issues about business and the environment. Can they mix? Complete article >

2007 December - The three legged stool, or how to increase the effectiveness of your marketing and merchandising efforts. Complete article >

2007 November - If a picture is worth a thousand words. The importance of graphic design in presenting your company image. Complete article >

2007 October - Not the 'you' you, but the them you... discovering the ten most powerful words in advertising. Complete article >

2007 September - It's what customers want to buy... selling the dream. Looking at your business through the eyes of your customers. Complete article >

2007 August - Success with direct response marketing.You can only manage what you can measure... show me the money! Complete article >

2007 July - Yet another wakeup call. Competing in a boxed in world. Complete article >

2007 June - What would I do if I owned a garden center (today). Complete article >

2007 May - Why web? Complete article >

2007 April - Execution, the key to success! Complete article >

2007 March - Does the world need another echinacea? Keep it simple stupid... Complete article >

2007 February - From selling to serving...the new sales opportunity for today's garden center. Complete article >

2007 January - Creating loyal customers. Adding real value to your customer loyalty program. Complete article >

2006 Archive >

2005 Archive >

2004 Archive >